Creative Direction | Design
Bringing Together Music and Movement
Nike plays an integral part of the athlete and fan lifestyles. Music is the motivating rhythm that helps athletes train, break through walls, and accomplish goals. The Brigade worked with Nike and Spotify to create a web app that delivered personalized playlists to athletes based on their music taste, activity, and pace. Each playlist was paired with a workout from one of Nike's mobile apps.
Users connect their Spotify accounts, select an activity, choose genres, set the pace, and immediately see the playlist update. They can immediately save it to Spotify or adjust the setting until its just right. Alternatively, a user can select from playlists in their account to refresh them for their next workout.